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Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

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Number of items: 2.

Wise, Kevin and Alhabash, Saleem and Eckler, Petya (2013) “Window” shopping online : cognitive processing of general and specific product windows. Journal of Interactive Advertising, 13 (2). pp. 88-96. ISSN 1525-2019

Eckler, Petya and Bolls, Paul (2011) Spreading the virus : emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11 (2). pp. 1-11. ISSN 1525-2019

This list was generated on Sat Oct 21 20:51:14 2017 BST.