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International Open Access Week! Discover open research content at Strathprints...

21-27 October is International Open Access Week 2019, the theme of which is 'Open for whom? Equity in open knowledge'.

The Strathprints repository provides a digital archive of University of Strathclyde research outputs. Up to 95% of University of Strathclyde research content published since 2015, such as papers and articles, is available from this repository as Open Access thereby supporting equity in open knowledge - and the team supporting open initiatives at Strathclyde is working tirelessly to make even more content open!

Explore recent Open Access research content by world leading researchers across science, engineering, business, social sciences and humanities disciplines.

Or explore all Open Access research content...

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Group by: Publication Date | Item type | No Grouping
Jump to: 2013 | 2011
Number of items: 2.

2013

Wise, Kevin and Alhabash, Saleem and Eckler, Petya (2013) “Window” shopping online : cognitive processing of general and specific product windows. Journal of Interactive Advertising, 13 (2). pp. 88-96. ISSN 1525-2019

2011

Eckler, Petya and Bolls, Paul (2011) Spreading the virus : emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11 (2). pp. 1-11. ISSN 1525-2019

This list was generated on Wed Oct 23 02:06:58 2019 BST.