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Article
Wise, Kevin and Alhabash, Saleem and Eckler, Petya (2013) “Window” shopping online : cognitive processing of general and specific product windows. Journal of Interactive Advertising, 13 (2). pp. 88-96. ISSN 1525-2019
Eckler, Petya and Bolls, Paul (2011) Spreading the virus : emotional tone of viral advertising and its effect on forwarding intentions and attitudes. Journal of Interactive Advertising, 11 (2). pp. 1-11. ISSN 1525-2019