Viral advertising : a conceptualization
Eckler, Petya and Rodgers, Shelly; Cheng, Hong, ed. (2014) Viral advertising : a conceptualization. In: The Handbook of International Advertising Research. John Wiley & Sons Inc., Hoboken, pp. 184-202. ISBN 9781444332377
Full text not available in this repository.Request a copy from the Strathclyde authorAbstract
This chapter explores the topic of viral advertising
| Creators(s): |
Eckler, Petya  ORCID: https://orcid.org/0000-0002-5734-8089 and Rodgers, Shelly;
Cheng, Hong
| Item type: | Book Section |
|---|---|
| ID code: | 48630 |
| Keywords: | viral advertising, conceptualization, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Faculty of Humanities and Social Sciences (HaSS) > School of Humanities > Journalism |
| Depositing user: | Pure Administrator |
| Date deposited: | 18 Jun 2014 08:49 |
| Last modified: | 12 Nov 2020 05:13 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/48630 |
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