Viral advertising : a conceptualization

Eckler, Petya and Rodgers, Shelly (2014) Viral advertising : a conceptualization. In: The Handbook of International Advertising Research. John Wiley and Sons, Hoboken, pp. 184-202. ISBN 9781444332377

Full text not available in this repository.Request a copy from the Strathclyde author

Abstract

This chapter explores the topic of viral advertising

Author(s):Eckler, Petya ORCID: https://orcid.org/0000-0002-5734-8089 and Rodgers, Shelly
Item type:Book Section
ID code:48630
Keywords:viral advertising, conceptualization, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Faculty of Humanities and Social Sciences (HaSS) > School of Humanities > Journalism
Depositing user: Pure Administrator
Date deposited:18 Jun 2014 08:49
Last modified:15 Aug 2019 00:56
Related URLs:
URI:https://strathprints.strath.ac.uk/id/eprint/48630
Export data:
CORE (COnnecting REpositories)