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Chryssochoidis, George and Gounaris, Spiros and Boukis, Achilleas (2018) Internal market orientation adoption : why and how it is important for new service development. In: European Marketing Academic Annual Conference: EMAC 2018, 2018-05-29 - 2018-06-01, University of Strathclyde.

Boukis, Achilleas and Gounaris, Spiros and Lings, Ian (2017) Internal market orientation determinants of employee brand enactment. Journal of Services Marketing, 31 (7). pp. 690-703. ISSN 0887-6045

Gounaris, Spiros and Chatzipanagiotou, Kalliopi and Boukis, Achilleas and Perks, Helen (2016) Unfolding the recipes for conflict resolution during the new service development effort. Journal of Business Research, 69 (10). 4042–4055. ISSN 0148-2963

Boukis, Achilleas and Gounaris, Spiros (2014) Linking IMO with employees' fit with their environment and reciprocal behaviours towards the firm. Journal of Services Marketing, 28 (1). 10 - 21. ISSN 0887-6045

Boukis, Achilleas and Gounaris, Spiros and Kaminakis, Kostas (2012) IMO diffusion, employee outcomes and perceived service quality. In: 2012 Academy of Marketing Science Annual Conference, 2012-07-11.

Kostopoulos, Giannis and Gounaris, Spiros and Boukis, Achilleas (2012) Service blueprinting effectiveness: drivers of success. Managing Service Quality, 22 (6). pp. 580-591. ISSN 0960-4529

Konstantinos, Lionakis and Boukis, Achilleas and Gounaris, Spiros and Kaminakis, Kostas (2012) The importance of store manager's IMO for contact employees' extra-role performance. In: European Marketing Academy (EMAC), 41st Annual Conference, 2012-05-22.