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Article

Finch, J.H. and Wagner, B.A. and Hynes, N. (2010) Trust and forms of capital in business-to-business activities and relationships. Industrial Marketing Management, 39 (6). pp. 1019-1027.

Wilson, J. and Hynes, N. (2009) Co-evolution of firms and strategic alliances : theory and empirical evidence. Technological Forecasting and Social Change, 76 (5). pp. 620-628. ISSN 0040-1625

Hynes, N. (2009) Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships. Technological Forecasting and Social Change, 76 (5). pp. 644-651. ISSN 0040-1625

Hynes, N. and Mollenkopf, Diane A. (2008) Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes. International Journal of Technology Management, 43 (1/2/3). pp. 194-211. ISSN 0267-5730

Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management.

Hynes, Niki and Gurau, Calin and Chan, Henry (2006) Consumer trust and its effect on sustainable e-commerce development in China. World Review of Entrepreneurship, Management and Sustainable Development, 2 (1-2). pp. 23-35. ISSN 1746-0573

Hynes, N. and Lo, S. (2006) Innovativeness and consumer involvement in the Chinese market. Singapore Management Review, 28 (2). pp. 31-46. ISSN 0129-5977

Hynes, N. and Mollenkopf, D. (2006) Strategic orientation and performance in dedicated biotechnology firms. International Journal of Technology Marketing, 1 (3). pp. 243-264. ISSN 1741-878X

Conference or Workshop Item

Harker, Michael and Caemmerer, Barbara and Hynes, Niki (2013) French Marketing Education. In: UNSPECIFIED.

Hynes, N. and Wilson, J. (2009) Separating the birds from the bees: The coevolution of network dynamics. In: 25th Industrial Marketing and Purchasing Group Conference, 2009-09-03 - 2009-09-05. (Unpublished)

Hynes, N. and Wilson, J. (2008) Co-evolution in supply chains. In: 1st European B2B Marketing Workshop, 2008-06-20 - 2008-06-21. (Unpublished)

Wilson, J. and Hynes, N. (2008) Co-evolution of firms and strategic alliances: theory and empirical evidence. In: European Marketing Academy (EMAC) 37th Conference, 2008-05-27 - 2008-05-30.

Hynes, N. and Mollenkopf, D.A. (2007) Partners with the right attitude: why strategic orientation matters in firm to firm relationships. In: International Marketing and Purchasing Group Conference, 2007-01-01. (Unpublished)

Hynes, N. (2007) Why colour matters: the importance of colour in corporate visual identity. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.