Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes

Hynes, N. and Mollenkopf, Diane A. (2008) Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes. International Journal of Technology Management, 43 (1/2/3). pp. 194-211. ISSN 0267-5730

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Abstract

Strategic alliances are increasingly important to the overall strategy of firms and may be entered to increase competitive advantage. Strategic alliances can include a wide variety of inter-organisational agreements, with a wide range of motives and possible outcomes. Although research suggests that more than half of the alliances fail and that measures of outcomes lack consistency and comparability across the range of alliances. This study proposes a framework and measure that allows a diverse range of alliances, with a wide range of objectives and outcomes to be evaluated for success or failure.

Creators(s): Hynes, N. and Mollenkopf, Diane A.;
Item type:Article
ID code:9367
Keywords:objectives, strategic alliances, strategic alliance formation, inter-organisational agreements, outcomes, Marketing. Distribution of products, Strategy and Management, Industrial relations, Engineering(all), Law, Computer Science Applications
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date deposited:31 Mar 2010 10:51
Last modified:02 Apr 2020 00:49
URI:https://strathprints.strath.ac.uk/id/eprint/9367
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