Picture map of Europe with pins indicating European capital cities

Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

Strathprints

Consumer trust and its effect on sustainable e-commerce development in China

Hynes, Niki and Gurau, Calin and Chan, Henry (2006) Consumer trust and its effect on sustainable e-commerce development in China. World Review of Entrepreneurship, Management and Sustainable Development, 2 (1-2). pp. 23-35. ISSN 1746-0573

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

Whilst China is the largest single world economy, e-commerce has been relatively slow to develop, especially within consumer markets. In more advanced e-economies such as the USA the switch between traditional retail sales and e-sales is growing all the time and is predicted to be as high as 10%. If only a small percentage of retail sales in China were switched to e-commerce, the potential market in China is immense. In addition, in terms of international competitiveness, the risks of not participating in what is such an increasing important global arena are also high. Therefore, the development of a long term and sustainable e-commerce environment is of great importance to China's economy. Whilst there are many practical reasons why e-commerce development has been slow, this study examines the barriers from a consumer's perspectives using empirical data collected from Chinese consumers via the internet.

Item type: Article
ID code: 4499
Keywords: China, internet, sustainable development, consumer trust, e-commerce, electronic commerce, barriers., Marketing. Distribution of products, Economics and Econometrics, Business and International Management, Renewable Energy, Sustainability and the Environment
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date deposited: 27 Jan 2008
Last modified: 22 Mar 2017 09:46
URI: https://strathprints.strath.ac.uk/id/eprint/4499
Export data:
CORE (COnnecting REpositories)