Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships
Hynes, N. (2009) Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships. Technological Forecasting and Social Change, 76 (5). pp. 644-651. ISSN 0040-1625 (http://dx.doi.org/10.1016/j.techfore.2008.08.014)
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This paper introduces the idea of using a complex biochemical model as an alternative method for modeling managerial constructs in order to incorporate change within organizations. To illustrate the potential of using this type of modelling, two well established managerial concepts (strategic orientation and corporate culture) are reviewed and the differences and similarities between the constructs discussed. Traditional simplistic models are presented and the limitations of these for dealing with change within and between organizations are discussed. A more complex model based on enzyme action is presented, and integrated with case study material which allows rich, complex and dynamic modeling including the incorporation of evolutionary and co-evolutionary change within organizations.
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Item type: Article ID code: 19903 Dates: DateEventJune 2009PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 25 May 2010 10:08 Last modified: 11 Jun 2024 08:42 URI: https://strathprints.strath.ac.uk/id/eprint/19903