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Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Andrews, C. and Hastings, G. (2010) Segmentation in social marketing : insights from the European Union's multi-country, anti-smoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1164. ISSN 0309-0566

Hassan, L.M. and Shiu, E.M.K. and Walsh, G. and Hastings, G. (2009) Help for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502. ISSN 0263-4503

Hassan, L.M. and Shiu, E.M.K. and Thrasher, J. and Fong, G. and Hastings, G. (2008) Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 263-274.

Hassan, L.M. and Walsh, G. and Shiu, E.M.K. and Hastings, G. and Harris, F. (2007) Modeling persuasion in social advertising: a study of responsible thinking in anti-smoking promotion in eight Eastern EU (European Union) member states. Journal of Advertising, 36 (2). ISSN 0091-3367

Grant, Ian C. and Hassan, Louise M. and Hastings, Gerard B. and Mackintosh, Anne Marie and Eadie, Douglas, Cancer Research UK (Funder) (2007) The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 1-11.

Harris, F. and MacKintosh, A. M. and Anderson, S. and Hastings, G. and Borland, R. and Fong, G. T. and Hammond, D. and Cummings, K. M. (2006) Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing : findings from the International Tobacco Control (ITC) Four Country Survey. Tobacco Control, 15. pp. 26-33. ISSN 0964-4563

Fong, G. T. and Hyland, A. and Borland, R. and Hammond, D. and Hastings, G. and McNeill, A. and Anderson, S. and Cummings, K. M. and Allwright, S. and Mulcahy, M. and Howell, F. and Clancy, L. and Thompson, M. E. and Connolly, G. and Driezen, P. (2006) Reductions in tobacco smoke pollution and increases in support for smoke-free public places following the implementation of comprehensive smoke-free workplace legislation in the Republic of Ireland : findings from the ITC Ireland/UK Survey. Tobacco Control, 15 (Suppl ). iii51-iii58. ISSN 0964-4563

Hastings, Gerard and Anderson, Susan and Cooke, Emma and Gordon, Ross (2005) Alcohol marketing and young people's drinking : a review of the research. Journal of Public Health Policy, 26 (3). pp. 296-311. ISSN 0197-5897

Devlin, E and Anderson, S and Hastings, G and Macfadyen, L (2005) Targeting smokers via tobacco product labelling : opportunities and challenges for Pan European health promotion. Health Promotion International, 20 (1). pp. 41-49. ISSN 0957-4824

Anderson, S and Hastings, G and MacFadyen, L (2002) Strategic marketing in the UK tobacco industry. Lancet Oncology, 3 (8). pp. 481-486. ISSN 1470-2045

MacFadyen, L and Hastings, G and MacKintosh, A M (2001) Cross sectional study of young people's awareness of and involvement with tobacco marketing. BMJ, 322 (7285). pp. 513-7. ISSN 1756-1833

Hastings, Gerard and MacFadyen, Lynn (2000) A day in the life of an advertising man : review of internal documents from the UK tobacco industry's principal advertising agencies. British Medical Journal, 321 (7257). pp. 366-371. ISSN 1756-1833

Hughes, Kirsty and MacKintosh, Anne Marie and Hastings, G and Wheeler, C and Watson, J and Inglis, J (1997) Young people, alcohol, and designer drinks : quantitative and qualitative study. BMJ, 314 (7078). pp. 414-418. ISSN 1756-1833

MacAskill, S G and Hastings, G B and McNeill, R E and Gillon, J (1989) Scottish attitudes to blood donation and AIDS. BMJ, 298 (6679). pp. 1012-1014. ISSN 1756-1833

Conference or Workshop Item

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. In: To be assertained, 1900-01-01.

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.