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Arkadan, Farah and Macdonald, Emma K. and Wilson, Hugh N. (2024) Customer experience orientation : conceptual model, propositions, and research directions. Journal of the Academy of Marketing Science, 52 (6). pp. 1560-1584. ISSN 0092-0703

Watson, Rosina and Wilson, Hugh N. and Macdonald, Emma K. (2024) Engagement logics : how partners for sustainability-oriented innovation manage differences between organizational logics. Journal of Product Innovation Management. pp. 1-28. ISSN 0737-6782

Watson, Rosina and Nielsen, Kristian Roed and Wilson, Hugh N. and Macdonald, Emma K. and Mera, Christine and Reisch, Lucia (2023) Policy for sustainable entrepreneurship : a crowdsourced framework. Journal of Cleaner Production, 383. 135234. ISSN 0959-6526

Bruce, Helen L. and Wilson, Hugh N. and Macdonald, Emma K. and Clarke, Beverly (2019) Resource integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103. pp. 173-185. ISSN 0148-2963

Watson, Rosina and Wilson, Hugh N. and Smart, Palie and Macdonald, Emma K. (2018) Harnessing difference : a capability-based framework for stakeholder engagement in environmental innovation. Journal of Product Innovation Management, 35 (2). pp. 254-279. ISSN 0737-6782

Walker, Lorna and Baines, Paul R. and Dimitriu, Radu and Macdonald, Emma K. (2017) Antecedents of retweeting in a (political) marketing context. Psychology and Marketing, 34 (3). pp. 275-293. ISSN 0742-6046

Windler, Katharina and Jüttner, Uta and Michel, Stefan and Maklan, Stan and Macdonald, Emma K. (2017) Identifying the right solution customers : a managerial methodology. Industrial Marketing Management, 60. pp. 173-186. ISSN 0019-8501

Champniss, Guy and Wilson, Hugh N. and Macdonald, Emma K. and Dimitriu, Radu (2016) No I won't, but yes we will : driving sustainability-related donations through social identity effects. Technological Forecasting and Social Change, 111. pp. 317-326. ISSN 0040-1625

Macdonald, Emma K. and Kleinaltenkamp, Michael and Wilson, Hugh N. (2016) How business customers judge solutions : solution quality and value in use. Journal of Marketing, 80 (3). pp. 96-120. ISSN 0022-2429

Baxendale, Shane and Macdonald, Emma K. and Wilson, Hugh N. (2015) The impact of different touchpoints on brand consideration. Journal of Retailing, 91 (2). pp. 235-253. ISSN 0022-4359

Said, Emanuel and Macdonald, Emma K. and Wilson, Hugh N. and Marcos, Javier (2015) How organisations generate and use customer insight. Journal of Marketing Management, 31 (9-10). pp. 1158-1179. ISSN 0267-257X

Razmdoost, Kamran and Dimitriu, Radu and Macdonald, Emma K. (2015) The effect of overconfidence and underconfidence on consumer value. Psychology and Marketing, 32 (4). pp. 392-407. ISSN 0742-6046

Baines, Paul and Macdonald, Emma K. and Wilson, Hugh and Blades, Fiona (2011) Measuring communication channel experiences and their influence on voting in the 2010 British general election. Journal of Marketing Management, 27 (7-8). pp. 691-717. ISSN 0267-257X