Browse by Journal or other publication
2024
Arkadan, Farah and Macdonald, Emma K. and Wilson, Hugh N. (2024) Customer experience orientation : conceptual model, propositions, and research directions. Journal of the Academy of Marketing Science, 52 (6). pp. 1560-1584. ISSN 0092-0703
2011
Lemke, Fred and Clark, Moira and Wilson, Hugh (2011) Customer experience quality : an exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39 (6). pp. 846-869. ISSN 0092-0703
2007
Walsh, G. and Beatty, S. (2007) Customer-based corporate reputation of a service firm : scale development and validation. Journal of the Academy of Marketing Science, 35 (1). pp. 127-143. ISSN 0092-0703
2006
Hennig-Thurau, Thorsten and Houston, Mark B. and Walsh, G. (2006) The differing role of success drivers across sequential channels: an application to the motion picture industry. Journal of the Academy of Marketing Science, 34 (4). pp. 559-575. ISSN 0092-0703