Browse by Journal or other publication
Number of items: 3.
2015
Baxendale, Shane and Macdonald, Emma K. and Wilson, Hugh N. (2015) The impact of different touchpoints on brand consideration. Journal of Retailing, 91 (2). pp. 235-253. ISSN 0022-4359
2011
Blut, M. and Backhaus, C. and Heussler, T. and Woisetschlager, D. M. and Evanschitzky, H. and Ahlert, D. (2011) What to expect after the honeymoon : testing a lifecycle theory of franchise relationships. Journal of Retailing, 87 (3). pp. 306-319. ISSN 0022-4359
2004
Evanschitzky, H. and Iyer, G.R. and Hesse, J. (2004) E-satisfaction: a re-examination. Journal of Retailing, 80 (3). pp. 237-247. ISSN 0022-4359