Browse by Journal or other publication
2015
Baxendale, Shane and Macdonald, Emma K. and Wilson, Hugh N. (2015) The impact of different touchpoints on brand consideration. Journal of Retailing, 91 (2). pp. 235-253. ISSN 0022-4359
2011
Blut, M. and Backhaus, C. and Heussler, T. and Woisetschlager, D. M. and Evanschitzky, H. and Ahlert, D. (2011) What to expect after the honeymoon : testing a lifecycle theory of franchise relationships. Journal of Retailing, 87 (3). pp. 306-319. ISSN 0022-4359
2004
Evanschitzky, H. and Iyer, G.R. and Hesse, J. (2004) E-satisfaction: a re-examination. Journal of Retailing, 80 (3). pp. 237-247. ISSN 0022-4359