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Humour processes for creative engineering design

Hatcher, Gillian and Ion, William and MacLachlan, Ross and Wodehouse, Andrew and Sheridan, Marion and Simpson, Barbara (2016) Humour processes for creative engineering design. In: 14th International Design Conference (Design), 2016-05-16 - 2016-05-19, Hotel Croatia Cavtat.

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Abstract

Humour has long been associated with creativity, however the link has rarely been applied to engineering design. This paper highlights analogies between humour creation and engineering design, and discusses opportunities to develop new processes and methods that could reinvigorate engineering concept design. Idea generation methods have been explored within the realms of improvised comedy and the visual medium of comic strips. The structures and principles of these creative humour processes present opportunities to view complex engineering problems from new and surprising perspectives.