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Making Strathclyde research discoverable to the world...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. It exposes Strathclyde's world leading Open Access research to many of the world's leading resource discovery tools, and from there onto the screens of researchers around the world.

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Number of items: 14.

Article

Finch, J.H. and Wagner, B.A. and Hynes, N. (2010) Trust and forms of capital in business-to-business activities and relationships. Industrial Marketing Management, 39 (6). pp. 1019-1027.

Wilson, J. and Hynes, N. (2009) Co-evolution of firms and strategic alliances : theory and empirical evidence. Technological Forecasting and Social Change, 76 (5). pp. 620-628. ISSN 0040-1625

Hynes, N. (2009) Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships. Technological Forecasting and Social Change, 76 (5). pp. 644-651. ISSN 0040-1625

Hynes, N. and Mollenkopf, Diane A. (2008) Capturing strategic alliance outcomes: an analysis of motives, objectives and outcomes. International Journal of Technology Management, 43 (1/2/3). pp. 194-211. ISSN 0267-5730

Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management.

Hynes, Niki and Gurau, Calin and Chan, Henry (2006) Consumer trust and its effect on sustainable e-commerce development in China. World Review of Entrepreneurship, Management and Sustainable Development, 2 (1-2). pp. 23-35. ISSN 1746-0573

Hynes, N. and Lo, S. (2006) Innovativeness and consumer involvement in the Chinese market. Singapore Management Review, 28 (2). pp. 31-46. ISSN 0129-5977

Hynes, N. and Mollenkopf, D. (2006) Strategic orientation and performance in dedicated biotechnology firms. International Journal of Technology Marketing, 1 (3). pp. 243-264. ISSN 1741-878X

Conference or Workshop Item

Harker, Michael and Caemmerer, Barbara and Hynes, Niki (2013) French Marketing Education. In: UNSPECIFIED.

Hynes, N. and Wilson, J. (2009) Separating the birds from the bees: The coevolution of network dynamics. In: 25th Industrial Marketing and Purchasing Group Conference, 2009-09-03 - 2009-09-05. (Unpublished)

Hynes, N. and Wilson, J. (2008) Co-evolution in supply chains. In: 1st European B2B Marketing Workshop, 2008-06-20 - 2008-06-21. (Unpublished)

Wilson, J. and Hynes, N. (2008) Co-evolution of firms and strategic alliances: theory and empirical evidence. In: European Marketing Academy (EMAC) 37th Conference, 2008-05-27 - 2008-05-30.

Hynes, N. and Mollenkopf, D.A. (2007) Partners with the right attitude: why strategic orientation matters in firm to firm relationships. In: International Marketing and Purchasing Group Conference, 2007-01-01. (Unpublished)

Hynes, N. (2007) Why colour matters: the importance of colour in corporate visual identity. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

This list was generated on Fri Jun 24 23:10:57 2016 BST.