Co-evolution of firms and strategic alliances: theory and empirical evidence

Wilson, J. and Hynes, N. (2008) Co-evolution of firms and strategic alliances: theory and empirical evidence. In: European Marketing Academy (EMAC) 37th Conference, 2008-05-27 - 2008-05-30.

Abstract

This paper reviews the analogies of evolution and co-evolution within a business context. Specifically it examines some of the essential underlying assumptions of these theories including the unit of change, the unit of selection; the mechanism of selection, and the ability to change an organisational form. The usefulness of the application of theories of both evolution and co-evolution to explain firm behaviour is examined. Empirical evidence from the UK fresh produce industry is presented to illustrate that both firms and strategic alliances evolve, co-evolve and are subject to selection at individual, dyadic and group levels simultaneously.

ORCID iDs

Wilson, J. ORCID: https://orcid.org/0000-0002-4932-0473

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15870
  Dates:	Date Event 2008 Published
  Notes:	Also published in Technological Forecasting and Social Change 2009, 76 (5), pp620-628. (This is a variant record)
  Keywords:	co-evolution, strategic alliances, food industry, Social Sciences (General), Economic Theory
  Subjects:	Social Sciences > Social Sciences (General) Social Sciences > Economic Theory
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	05 Mar 2010 20:14
  Last modified:	18 Jan 2023 13:00
  Related URLs:	Strathprints record
  URI:	https://strathprints.strath.ac.uk/id/eprint/15870