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2008
Demangeot, Catherine and Broderick, Amanda J. and Greenley, Gordon E. (2008) Achieving retail website customer engagement. In: European Marketing Academy (EMAC) 37th Conference, 2008-05-27 - 2008-05-30.
Wilson, J. and Hynes, N. (2008) Co-evolution of firms and strategic alliances: theory and empirical evidence. In: European Marketing Academy (EMAC) 37th Conference, 2008-05-27 - 2008-05-30.