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Jafari, Aliakbar and Moufahim, Mona and Rinallo, Diego and Appau, Samuelson (2023) Theorizing consumption and markets in the context of religion : a commentary section on Appau's (2021) "divine economic system". Marketing Theory, 23 (3). pp. 533-553. ISSN 1470-5931

Jafari, Aliakbar (2022) The role of institutions in non-Western contexts in reinforcing West-centric knowledge hierarchies : towards more self-reflexivity in marketing and consumer research. Marketing Theory, 22 (2). 211–227. ISSN 1470-5931

Anderson, Stephanie and Hamilton, Kathy and Tonner, Andrea (2016) Social labour : exploring work in consumption. Marketing Theory, 16 (3). pp. 383-400. ISSN 1470-5931

Jafari, Aliakbar and Özhan Dedeoğlu, Ayla and Regany, Fatima and Üstündağli, Elif and Batat, Wided (2015) Rethinking religion in the context of ethnicity and wellbeing. Marketing Theory, 15 (2). 287–295. ISSN 1470-5931

Jafari, Aliakbar and Visconti, Luca (2015) New directions in researching ethnicity in marketing and consumer behaviour : a wellbeing agenda. Marketing Theory, 15 (2). 265–270. ISSN 1470-5931

Sandikci, Ozlem and Jafari, Aliakbar (2013) Islamic encounters in consumption and marketing. Marketing Theory, 13 (4). pp. 411-420. ISSN 1470-5931

Piacentini, Maria and Hamilton, Kathy (2013) Consumption lives at the bottom of the pyramid. Marketing Theory, 13 (3). pp. 397-400. ISSN 1470-5931

Hewer, Paul and Hamilton, Kathy (2012) Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology : unpacking the spatial logic of celebrity culture. Marketing Theory, 12 (4). pp. 411-425. ISSN 1470-5931

Tadajewski, Mark and Jafari, Aliakbar (2012) Virtual special issue: reflections on the relationships between power, knowledge and marketplace agency. Marketing Theory (Virtua). ISSN 1470-5931

Jafari, Aliakbar and Süerdem, Ahmet (2012) An analysis of material consumption culture in the Muslim world. Marketing Theory, 12 (1). pp. 59-77.

Jafari, Aliakbar and Firat, Fuat and Suerdem, Ahmet and Askegaard, Søren and Dalli, Daniele (2012) Non-western contexts: the invisible half. Marketing Theory, 12 (1). pp. 3-12.

Finch, J.H. and Geiger, Susi (2010) Positioning and relating: Market boundaries and the slippery identity of the marketing object. Marketing Theory, 10 (3). pp. 237-251. ISSN 1470-5931

Tadajewski, Mark and Saren, Michael (2008) The past is a foreign country : amnesia and marketing theory. Marketing Theory, 8 (4). pp. 323-338. ISSN 1470-5931

Finch, John H. and Acha, Virginia L. (2008) Making and exchanging a second-hand oil field, considered in an industrial marketing setting. Marketing Theory, 8 (1). pp. 45-66. ISSN 1470-5931