The past is a foreign country : amnesia and marketing theory
Tadajewski, Mark and Saren, Michael (2008) The past is a foreign country : amnesia and marketing theory. Marketing Theory, 8 (4). pp. 323-338. ISSN 1470-5931
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Abstract
This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.
| Author(s): | Tadajewski, Mark and Saren, Michael | Item type: | Article |
|---|---|
| ID code: | 33903 |
| Keywords: | marketing theory, amnesia, critical marketing studies, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 30 Sep 2011 09:29 |
| Last modified: | 25 Jan 2020 17:05 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/33903 |
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