The past is a foreign country : amnesia and marketing theory

Tadajewski, Mark and Saren, Michael (2008) The past is a foreign country : amnesia and marketing theory. Marketing Theory, 8 (4). pp. 323-338. ISSN 1470-5931

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Abstract

This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.