The past is a foreign country : amnesia and marketing theory

Tadajewski, Mark and Saren, Michael (2008) The past is a foreign country : amnesia and marketing theory. Marketing Theory, 8 (4). pp. 323-338. ISSN 1470-5931

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Abstract

This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.

  • Item type:Article
    ID code:33903
    Dates:
    Date
    Event
    December 2008
    Published
    Keywords:marketing theory, amnesia, critical marketing studies, Marketing. Distribution of products, Marketing
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:30 Sep 2011 09:29
    Last modified:02 Jul 2021 03:02
    URI:https://strathprints.strath.ac.uk/id/eprint/33903
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