Theorizing consumption and markets in the context of religion : a commentary section on Appau's (2021) "divine economic system"

Jafari, Aliakbar and Moufahim, Mona and Rinallo, Diego and Appau, Samuelson (2023) Theorizing consumption and markets in the context of religion : a commentary section on Appau's (2021) "divine economic system". Marketing Theory, 23 (3). pp. 533-553. ISSN 1470-5931 (https://doi.org/10.1177/14705931231153192)

[thumbnail of Jafari-etal-MT-2023-Theorizing-consumption-and-markets-in-the-context-of-religion-a-commentary]
Preview
 Text. Filename: Jafari_etal_MT_2023_Theorizing_consumption_and_markets_in_the_context_of_religion_a_commentary.pdf
Final Published Version
License: Creative Commons Attribution-NonCommercial 4.0 logo
Download (772kB)| Preview

Abstract

This commentary section presents a dialogical discussion on Appau's (2021) "Toward a divine economic system", an article in which he explores religious exchanges in the context of a Pentecostal Church in Ghana and proposes "the divine economy" as an alternative economic system to interrogate and extend scholarship on the relationship between the market and religion. In a thought-provoking conversation, four commentators (including Appau) engage in a critical discussion aimed at generating new ideas on theorizing the complex relationship between the market, consumption, and religion.

CORE (COnnecting REpositories)