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Gong, Taeshik and Choi, Jin Nam and Murdy, Samantha (2014) Customer value creation really works? The mediating role of customer self-determination and role stress. In: 13th International Research Conference in Service Management, 2014-05-27 - 2014-05-30.

Gong, Taeshik and Yi, Youjae and Choi, Jin Nam (2014) Helping employees deal with dysfunctional customers : the underlying employee perceived justice mechanism. Journal of Service Research, 17 (1). pp. 102-116. ISSN 1094-6705

Yi, Youjae and Gong, Taeshik (2013) Customer value co-creation behavior : scale development and validation. Journal of Business Research, 66 (9). pp. 1279-1284. ISSN 0148-2963

Gong, Taeshik and Choi, Jin Nam and Wilson, Alan (2013) Value co-creation characteristics and creativity-oriented customer citizenship behavior. In: 2013 Frontiers in Service Conference, 2013-07-04 - 2013-07-07.

Yi, Youjae and Gong, Taeshik and Lee, Hyojin (2013) The impact of other customers on customer citizenship behavior. Psychology and Marketing, 30 (4). pp. 341-356. ISSN 0742-6046

Gong, Taeshik and Yi, Youjae and Choi, Jin Nam (2012) The outcomes of internal service recovery effort. In: AMA SERVSIG International Research Conference 2012, 2012-06-07.

Yi, Youjae and Nataraajan, Rajan and Gong, Taeshik (2011) Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention. Journal of Business Research, 64 (1). pp. 87-95. ISSN 0148-2963

Yi, Youjae and Gong, Taeshik (2010) The development and validation of a customer value co-creation behavior scale. In: Global Marketing Conference, 2010-09-09 - 2010-09-12.

Yi, Youjae and Gong, Taeshik and Lee, Hyojin (2010) Scratch my back and I will scratch yours : the impact of other customers on customer citizenship behaviour. In: 19th Annual Frontiers in Service Conference, 2010-06-10.

Yi, Youjae and Gong, Taeshik (2009) The effects of customer social exchange relationships with organizations, service providers, and customers : the moderating effects of customer experience. Service Industries Journal, 29 (11). pp. 1513-1528.

Yi, Youjae and Gong, Taeshik (2008) If employees “go the extra mile,” do customers reciprocate with similar behavior? Psychology and Marketing, 25 (10). pp. 961-986. ISSN 0742-6046

Yi, Youjae and Gong, Taeshik (2008) The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior. Industrial Marketing Management, 37 (7). pp. 767-783.

Yi, Youjae and Gong, Taeshik (2008) The electronic service quality model : the moderating effect of customer self-efficacy. Psychology and Marketing, 25 (7). pp. 587-601. ISSN 0742-6046

Yi, Youjae and Gong, Taeshik (2006) The antecedents and consequences of service customer citizenship and badness behavior. Seoul Journal of Business, 12 (2). pp. 145-176.