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Open Access research that power business decision making...

Strathprints makes available scholarly Open Access research by the Department of Management Science. This includes research that seeks to develop theory, solution methods and algorithms for confronting solving optimisation and predictive analytics problems arising from real-world situations, such as those arising in manufacturing, logistics, health and energy.

Management Science also explores the application of management science within healthcare organisations, the deployment of data analytics in the creation of risk-based decision support systems, and supply chain risk management.

Explore research outputs by Management Science -- or explore all of Strathclyde's Open Access research...

Browse by Author or creator

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Number of items: 3.

Article

Centeno, Edgar and Hart, Susan and Dinnie, Keith (2013) The five phases of SME brand building. Journal of Brand Management, 20 (6). pp. 445-457. ISSN 1350-231X

Centeno, E. and Harker, M.J. and Ibrahim, E.E.B. and Wang, L.W. (2008) What is postgraduate marketing education for? observations from the UK. European Business Review, 20 (6). pp. 547-566. ISSN 0955-534X

Conference or Workshop Item

Caemmerer, B. and Centeno, E. and Marck, M.J. (2009) The development of internal trust in service branding: a comparison of large organisations and SMEs. In: 14th Biennial World Marketing Congress, 2009-07-22 - 2009-07-25.

This list was generated on Mon Aug 2 08:37:50 2021 BST.