Nation branding: meeting the challenge of encapsulation

Dinnie, K.J. and Hogg, G.M. (2005) Nation branding: meeting the challenge of encapsulation. European Journal of Marketing.

Abstract

To be ascertained.

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  Item type:	Article
  ID code:	9521
  Dates:	Date Event 2005 Published
  Notes:	AHR - require more metadata.
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	24 Mar 2010 14:29
  Last modified:	11 Nov 2024 08:57
  URI:	https://strathprints.strath.ac.uk/id/eprint/9521