Services Marketing : Integrating Customer Focus Across the Firm

Wilson, Alan and Zeithaml, Valerie and Bitner, Mary Jo and Gremler, Dwayne (2016) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK. ISBN 9780077169312

Abstract

This title uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach.

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Book
  ID code:	55663
  Dates:	Date Event 1 March 2016 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	23 Feb 2016 15:35
  Last modified:	11 Nov 2024 15:45
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/55663