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Wilson, Alan and Zeithaml, Valerie and Bitner, Mary Jo and Gremler, Dwayne (2016) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK. ISBN 9780077169312
Wilson, Alan and Zeithaml, Valerie and Bitner, Mary Jo and Gremler, Dwayne (2016) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK. ISBN 9780077169312