Services Marketing : Integrating Customer Focus Across the Firm

Wilson, Alan and Zeithaml, Valerie and Bitner, Mary Jo and Gremler, Dwayne (2016) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK. ISBN 9780077169312

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Abstract

This title uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach.

Author(s):	Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876, Zeithaml, Valerie, Bitner, Mary Jo and Gremler, Dwayne
Item type:	Book
ID code:	55663
Keywords:	services marketing, customer experience management, service development, Marketing. Distribution of products, Marketing, Tourism, Leisure and Hospitality Management, Business, Management and Accounting(all)
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	23 Feb 2016 15:35
Last modified:	08 Jan 2020 18:24
Related URLs:	Publisher
URI:	https://strathprints.strath.ac.uk/id/eprint/55663
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