Services Marketing : Integrating Customer Focus Across the Firm
Wilson, Alan and Zeithaml, Valerie and Bitner, Mary Jo and Gremler, Dwayne (2016) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK. ISBN 9780077169312
Full text not available in this repository.Abstract
This title uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach.
Creators(s): |
Wilson, Alan ![]() | Item type: | Book |
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ID code: | 55663 |
Keywords: | services marketing, customer experience management, service development, Marketing. Distribution of products, Marketing, Tourism, Leisure and Hospitality Management, Business, Management and Accounting(all) |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 23 Feb 2016 15:35 |
Last modified: | 07 Jan 2021 03:14 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/55663 |
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