Evidence that attitude accessibility augments the relationship between speeding attitudes and speeding behavior : a test of the MODE model in the context of driving

Elliott, Mark and Lee, Emma and Robertson, Jamie and Innes, Rhona (2015) Evidence that attitude accessibility augments the relationship between speeding attitudes and speeding behavior : a test of the MODE model in the context of driving. Accident Analysis and Prevention, 74. pp. 49-59. ISSN 0001-4575 (https://doi.org/10.1016/j.aap.2014.10.007)

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Abstract

According to the MODE model of attitude-to-behavior processes, attitude accessibility augments attitude-behavior correspondence, reflecting an automatic influence of attitudes on behavior. We therefore tested whether attitude accessibility moderates the attitude-behavior relationship in a context that is governed by characteristically automatic behavior, namely driving. In study 1 (correlational design), participants (N = 130) completed online questionnaire measures of the valences and accessibilities of their attitudes towards speeding. Two weeks later, online questionnaire measures of subsequent speeding behavior were obtained. Attitude valence was a significantly better predictor of behavior at high (mean + 1 SD) versus low (mean – 1 SD) levels of attitude accessibility. In study 2 (experimental design), attitude accessibility was manipulated with a repeated attitude expression task. Immediately after the manipulation, participants (N = 122) completed online questionnaire measures of attitude valence and accessibility, and two weeks later, subsequent speeding behavior. Increased attitude accessibility in the experimental (versus control) condition generated an increase in attitude-behavior correspondence. The findings are consistent with the MODE model’s proposition that attitudes can exert an automatic influence on behavior. Interventions to reduce speeding could usefully increase the accessibility of anti-speeding attitudes and reduce the accessibility of pro-speeding attitudes.

ORCID iDs

Elliott, Mark ORCID: https://orcid.org/0000-0002-3539-6426

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  Item type:	Article
  ID code:	49984
  Dates:	Date Event January 2015 Published 23 October 2014 Published Online 7 October 2014 Accepted
  Notes:	NOTICE: this is the author’s version of a work that was accepted for publication in Accident Analysis and Prevention. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Accident Analysis and Prevention, [VOL 74,(23/10/14)] DOI: 10.1016/j.aap.2014.10.007
  Subjects:	Philosophy. Psychology. Religion > Psychology Technology > Motor vehicles. Aeronautics. Astronautics
  Department:	Faculty of Humanities and Social Sciences (HaSS) > Psychological Sciences and Health > Psychology
  Depositing user:	Pure Administrator
  Date deposited:	23 Oct 2014 13:07
  Last modified:	17 Nov 2024 01:09
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/49984