Investigating brand personality perceptions and preferences : the influence of higher-order goals

Karampela, Maria and Tregear, Angela and Ansell, Jake and Dunnett, Susan (2013) Investigating brand personality perceptions and preferences : the influence of higher-order goals. In: International Research Conference in Marketing: "Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research", 2013-09-19 - 2013-09-20, University of Edinburgh Business School, Scotland. (Unpublished)

Abstract

This paper discusses investigating brand personality perceptions and preferences

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	49702
  Dates:	Date Event September 2013 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Oct 2014 10:38
  Last modified:	09 Apr 2024 06:00
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/49702