Services Marketing : Integrating Customer Focus Across the Firm

Wilson, Alan and Zeithaml, Valerie and Bitner, Mary Jo and Gremler, Dwayne (2016) Services Marketing : Integrating Customer Focus Across the Firm. McGraw Hill, UK. ISBN 9780077169312

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Abstract

This title uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach.

ORCID iDs

Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876, Zeithaml, Valerie, Bitner, Mary Jo and Gremler, Dwayne;
CORE (COnnecting REpositories)