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Walsh, G. and Shiu, E.M.K. and Hassan, L.M. and Michaelidou, N. and Beatty, S. (2009) The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes. In: To be assertained, 1900-01-01.

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Attitude, comprehension, and thinking as a basis for market segmentation in social marketing. In: To be assertained, 1900-01-01.

Walsh, G. and Hassan, L.M. and Shiu, E.M.K. and Hastings, G. (2007) Profiling the target audience of a social marketing campaign: a cluster analysis approach. In: To be assertained, 1900-01-01.

Donnelly, M. and Rimmer, R. and Shiu, E.M.K. (2006) Assessing service quality and satisfaction in police services using SERVQUAL. In: To be assertained, 1900-01-01.

Laing, A. and Newholm, T. and Hogg, G.M. and Shiu, E.M.K. (2006) Regulating for satisfaction: patients, professionals and regulation in the information society. In: To be assertained, 1900-01-01.

Shiu, E.M.K. and Hassan, L.M. and Shaw, D. and Thomson, J.A. (2006) An application of the extended model of goal directed behaviour within social marketing: nicotine replacement therapy as a method of smoking cessation. In: To be assertained, 1900-01-01.

Shaw, D. and Shiu, E.M.K. and Bekin, C. and Hassan, L.M. and Hogg, G.M. and Wilson, E.M. (2006) An examination of the volitional stages in consumer decisions. In: To be assertained, 1900-01-01.

Thomson, J.A. and Shiu, E.M.K. and Shaw, D. (2005) Understanding smoking cessation: an application of the extended model of goal-directed behaviour. In: To be assertained, 1900-01-01.