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2002
Gerrard, W. and Gerrard, C. (2002) A preliminary investigation of the role of women in advertising: a cross-cultural study. International Journal of Management Education.
Open Access research that explores why technology innovation occurs
Strathprints makes available Open Access scholarly outputs by Hunter Centre for Entrepreneurship based within Strathclyde Business School. Particular research specialisms within the Hunter Centre include better understanding the dynamics of how new technologies and business models move from concept to market. This research aligns with another local specialism, 'entrepreneurial ecosystems', which seeks to codify the role of context and systemic influences on entrepreneurship.
Explore some of this Open Access research from Hunter Centre for Entrepreneurship. Or explore all Strathclyde Open Access research...