A preliminary investigation of the role of women in advertising: a cross-cultural study
Gerrard, W. and Gerrard, C. (2002) A preliminary investigation of the role of women in advertising: a cross-cultural study. International Journal of Management Education.
Full text not available in this repository.Request a copy from the Strathclyde authorAbstract
This article investigates, through the medium of a cross-cultural study, the role of women in advertising.
Author(s): | Gerrard, W. and Gerrard, C. | Item type: | Article |
---|---|
ID code: | 9759 |
Notes: | To be ascertained. |
Keywords: | preliminary investigation, role of women in advertising, cross-cultural study, The family. Marriage. Women, Management. Industrial Management, Social Sciences (General), Strategy and Management, Education |
Subjects: | Social Sciences > The family. Marriage. Women Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Social Sciences (General) |
Department: | Strathclyde Business School |
Depositing user: | Strathprints Administrator |
Date deposited: | 12 Mar 2010 15:39 |
Last modified: | 02 Dec 2019 09:33 |
URI: | https://strathprints.strath.ac.uk/id/eprint/9759 |
Export data: |
CORE (COnnecting REpositories)