A preliminary investigation of the role of women in advertising: a cross-cultural study

Gerrard, W. and Gerrard, C. (2002) A preliminary investigation of the role of women in advertising: a cross-cultural study. International Journal of Management Education.

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Abstract

This article investigates, through the medium of a cross-cultural study, the role of women in advertising.

• Item metadata

  Item type:	Article
  ID code:	9759
  Dates:	Date Event 2002 Published
  Notes:	To be ascertained.
  Keywords:	preliminary investigation, role of women in advertising, cross-cultural study, The family. Marriage. Women, Management. Industrial Management, Social Sciences (General), Strategy and Management, Education
  Subjects:	Social Sciences > The family. Marriage. Women Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School
  Depositing user:	Strathprints Administrator
  Date deposited:	12 Mar 2010 15:39
  Last modified:	03 Mar 2021 01:03
  URI:	https://strathprints.strath.ac.uk/id/eprint/9759

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