A preliminary investigation of the role of women in advertising: a cross-cultural study
Gerrard, W. and Gerrard, C. (2002) A preliminary investigation of the role of women in advertising: a cross-cultural study. International Journal of Management Education.
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This article investigates, through the medium of a cross-cultural study, the role of women in advertising.
| Author(s): | Gerrard, W. and Gerrard, C. | Item type: | Article |
|---|---|
| ID code: | 9759 |
| Notes: | To be ascertained. |
| Keywords: | preliminary investigation, role of women in advertising, cross-cultural study, The family. Marriage. Women, Management. Industrial Management, Social Sciences (General), Strategy and Management, Education |
| Subjects: | Social Sciences > The family. Marriage. Women Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 12 Mar 2010 15:39 |
| Last modified: | 03 Sep 2019 01:06 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9759 |
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