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A preliminary investigation of the role of women in advertising: a cross-cultural study

Gerrard, W. and Gerrard, C. (2002) A preliminary investigation of the role of women in advertising: a cross-cultural study. International Journal of Management Education.

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Abstract

This article investigates, through the medium of a cross-cultural study, the role of women in advertising.

Item type:	Article
ID code:	9759
Notes:	To be ascertained.
Keywords:	preliminary investigation, role of women in advertising, cross-cultural study, The family. Marriage. Women, Management. Industrial Management, Social Sciences (General), Strategy and Management, Education
Subjects:	Social Sciences > The family. Marriage. Women Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Social Sciences (General)
Department:	Strathclyde Business School
Depositing user:	Strathprints Administrator
Date deposited:	12 Mar 2010 15:39
Last modified:	05 Mar 2019 01:28
URI:	https://strathprints.strath.ac.uk/id/eprint/9759
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