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Open Access research that better understands human-computer interaction...

Strathprints makes available scholarly Open Access content by researchers within the Department of Computer & Information Sciences working as part of the Strathclyde iSchool Research Group (SiRG). The SiRG specialises in understanding how people search for information and explores interactive search tools that support their information seeking and retrieval tasks. Research work also includes investigations into information engagement habits of users, particularly in the domains of digital health and social media.

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Jump to: 2022 | 2007
Number of items: 3.

2022

Jin, Hyun Seung and Kerr, Gayle and Suh, Jaebeom and Kim, Hyoje Jay and Sheehan, Ben (2022) The power of creative advertising : creative ads impair recall and attitudes toward other ads. International Journal of Advertising. ISSN 0265-0487

2007

Petrovici, D. and Paliwoda, S.J. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26 (2). pp. 247-276.

Grant, Ian and O'Donohoe, Stephanie (2007) Why young consumers are not open to mobile marketing communications. International Journal of Advertising, 26 (2). pp. 223-246. ISSN 0265-0487

This list was generated on Sun May 29 02:58:02 2022 BST.