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2022
Jin, Hyun Seung and Kerr, Gayle and Suh, Jaebeom and Kim, Hyoje Jay and Sheehan, Ben (2022) The power of creative advertising : creative ads impair recall and attitudes toward other ads. International Journal of Advertising, 41 (8). pp. 1521-1540. ISSN 0265-0487
Fanggidae, Jappy P. and Jin, Hyun Seung and Kim, Hyoje Jay and Kelly, Louise (2022) When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support. International Journal of Advertising. pp. 1-34. ISSN 0265-0487
2021
Jin, Hyun Seeing and Kim, Hyoje Jay and Sue, Jaebeom and Sheehan, Ben and Meeds, Robert (2021) Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals. Journal of Advertising, 50 (4). pp. 479-493. ISSN 0091-3367