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Fanggidae, Jappy P. and Jin, Hyun Seung and Kim, Hyoje Jay and Kelly, Louise (2023) When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support. International Journal of Advertising, 42 (6). pp. 1110-1143. ISSN 0265-0487
Jin, Hyun Seung and Kerr, Gayle and Suh, Jaebeom and Kim, Hyoje Jay and Sheehan, Ben (2022) The power of creative advertising : creative ads impair recall and attitudes toward other ads. International Journal of Advertising, 41 (8). pp. 1521-1540. ISSN 0265-0487
Petrovici, D. and Paliwoda, S.J. (2007) An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising, 26 (2). pp. 247-276.
Grant, Ian and O'Donohoe, Stephanie (2007) Why young consumers are not open to mobile marketing communications. International Journal of Advertising, 26 (2). pp. 223-246. ISSN 0265-0487