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Up a level2013
Thomas, Robert and Doherty, Anne Marie (2013) Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. In: Academy of Marketing Annual Conference, 2013-07-08 - 2013-07-11.
2009
Brownlie, Douglas and Hewer, P.A. (2009) Putting reflective practice in its place: an exploratory study of the lived experience of 'postering'. In: Academy of Marketing Annual Conference, 2009-07-07 - 2009-07-09.
Brownlie, Douglas and Hewer, Paul (2009) 'Celebritization': putting the icon into iconic brands. In: Academy of Marketing Annual Conference, 2009-07-07 - 2009-07-09.
Hewer, P.A. and Brownlie, Douglas (2009) Putting reflective practice in its place: an exploratory study of the lived experience of 'postering' as teaching innovation. In: Academy of Marketing Annual Conference, 2009-07-07 - 2009-07-09. (Unpublished)
2007
Hamilton, S. and Hewer, P.A. and Brownlie, Douglas (2007) Cultures of community and consumption: an exploratory study of identity transition and social practice. In: Academy of Marketing Annual Conference, 2007-07-01. (Unpublished)
2006
Demangeot, C. and Broderick, A.J. (2006) Distinguishing between the exploratory and the sense-making potential of online shopping environments : Conceptualisation and scale development. In: Academy of Marketing Annual Conference, 2007-07-01.
Paliwoda, S.J. and Shermeen, S. and Kosunen, J. (2006) The internationalisation of SMEs for LDCs: the case of Bangladesh. In: Academy of Marketing Annual Conference, 2007-07-01.
2005
Brownlie, D. and Hewer, P.A. and Treanor, S. (2005) Identity, affiliation and resistance: understanding consumption amongst car cruisers. In: Academy of Marketing Annual Conference, 2005-07-05 - 2005-07-07.