Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Thomas, Robert and Doherty, Anne Marie (2013) Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. In: Academy of Marketing Annual Conference, 2013-07-08 - 2013-07-11.

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Abstract

This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence