Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence
Thomas, Robert and Doherty, Anne Marie (2013) Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. In: Academy of Marketing Annual Conference, 2013-07-08 - 2013-07-11.
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This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence
ORCID iDs
Thomas, Robert and Doherty, Anne Marie
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Item type: Conference or Workshop Item(Paper) ID code: 45926 Dates: DateEvent2013PublishedKeywords: trust, self monitoring, celebrity, marketing relevance, celebrity influence, Marketing. Distribution of products, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 14 Nov 2013 13:46 Last modified: 18 Jan 2023 13:12 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/45926
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