Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence

Thomas, Robert and Doherty, Anne Marie (2013) Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. In: Academy of Marketing Annual Conference, 2013-07-08 - 2013-07-11.

Abstract

This paper looks at the qualitative exploration into self-monitoring and the susceptibility to celebrity influence

ORCID iDs

Doherty, Anne Marie ORCID: https://orcid.org/0000-0002-5480-814X

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45926
  Dates:	Date Event 2013 Published
  Keywords:	trust, self monitoring, celebrity, marketing relevance, celebrity influence, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	14 Nov 2013 13:46
  Last modified:	18 Jan 2023 13:12
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/45926