'Celebritization': putting the icon into iconic brands

Brownlie, Douglas and Hewer, Paul (2009) 'Celebritization': putting the icon into iconic brands. In: Academy of Marketing Annual Conference, 2009-07-07 - 2009-07-09.

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Abstract

This conference paper looks at iconic branding.

ORCID iDs

Brownlie, Douglas and Hewer, Paul ORCID logoORCID: https://orcid.org/0000-0002-7661-8195;