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Tagg, S.K. and Taggart, J.H. and Wheeler, C.N.; Tagg, S.K. and Taggart, J.H. and Wheeler, C.N., eds. (2002) Modelling the export marketing strategy - performance relationship. In: International Business: Adjusting to New Challenges and Opportunities. Academy of International Business Series . Palgrave, United Kingdom, pp. 181-193. ISBN 0-333-984110