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Modelling the export marketing strategy - performance relationship

Tagg, S.K. and Taggart, J.H. and Wheeler, C.N. (2002) Modelling the export marketing strategy - performance relationship. In: International Business: Adjusting to New Challenges and Opportunities. Academy of International Business Series . Palgrave, United Kingdom, pp. 181-193. ISBN 0-333-984110

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Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.