Picture of neon light reading 'Open'

Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

Modelling the export marketing strategy - performance relationship

Tagg, S.K. and Taggart, J.H. and Wheeler, C.N. (2002) Modelling the export marketing strategy - performance relationship. In: International Business: Adjusting to New Challenges and Opportunities. Academy of International Business Series . Palgrave, United Kingdom, pp. 181-193. ISBN 0-333-984110

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.