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Book Section
Das, Sudipta and Hewer, Paul; (2013) Politics & modernity : an illustration of consumption & cultural amnesia within transforming economies. In: Advances in Consumer Research. American Marketing Association, USA.
Conference or Workshop Item
Das, Sudipta and Hewer, Paul (2012) Transformation and cultural innovation : a tale of two campaigns from modernising India. In: 7th Consumer Culture Theory Conference, 2012-08-16 - 2012-08-19.
Das, Sudipta and Hewer, Paul (2011) Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. In: 6th Workshop on Interpretive Consumer Research, 2011-05-06 - 2011-05-07. (Unpublished)