Transformation and cultural innovation : a tale of two campaigns from modernising India

Das, Sudipta and Hewer, Paul (2012) Transformation and cultural innovation : a tale of two campaigns from modernising India. In: 7th Consumer Culture Theory Conference, 2012-08-16 - 2012-08-19.

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Author(s):Das, Sudipta and Hewer, Paul
Item type:Conference or Workshop Item(Paper)
ID code:45870
Keywords:Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:13 Nov 2013 12:22
Last modified:04 Jun 2019 01:17
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URI:https://strathprints.strath.ac.uk/id/eprint/45870
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