Transformation and cultural innovation : a tale of two campaigns from modernising India

Das, Sudipta and Hewer, Paul (2012) Transformation and cultural innovation : a tale of two campaigns from modernising India. In: 7th Consumer Culture Theory Conference, 2012-08-16 - 2012-08-19.

ORCID iDs

Hewer, Paul ORCID: https://orcid.org/0000-0002-7661-8195

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45870
  Dates:	Date Event August 2012 Published
  Keywords:	Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Nov 2013 12:22
  Last modified:	31 Aug 2022 17:59
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/45870