Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India

Das, Sudipta and Hewer, Paul (2011) Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. In: 6th Workshop on Interpretive Consumer Research, 2011-05-06 - 2011-05-07. (Unpublished)

ORCID iDs

Hewer, Paul ORCID: https://orcid.org/0000-0002-7661-8195

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45868
  Dates:	Date Event 6 May 2011 Published
  Keywords:	brand identity, brand management, automotive industry, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Nov 2013 12:10
  Last modified:	18 Jan 2023 13:12
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/45868