Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India
Das, Sudipta and Hewer, Paul (2011) Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. In: 6th Workshop on Interpretive Consumer Research, 2011-05-06 - 2011-05-07. (Unpublished)
Full text not available in this repository.Request a copy from the Strathclyde author| Author(s): | Das, Sudipta and Hewer, Paul  ORCID: https://orcid.org/0000-0002-7661-8195 | Item type: | Conference or Workshop Item(Paper) |
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| ID code: | 45868 |
| Keywords: | brand identity, brand management, automotive industry, Marketing. Distribution of products, Marketing |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 13 Nov 2013 12:10 |
| Last modified: | 23 Aug 2019 01:00 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/45868 |
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