Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India
Das, Sudipta and Hewer, Paul (2011) Selling brand Bajaj : the pursuit of masculinity and identity consumption in modern India. In: 6th Workshop on Interpretive Consumer Research, 2011-05-06 - 2011-05-07. (Unpublished)
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Das, Sudipta and Hewer, Paul ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45868 |
Keywords: | brand identity, brand management, automotive industry, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 13 Nov 2013 12:10 |
Last modified: | 20 Nov 2020 02:47 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/45868 |
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