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Rathnayake, Dilan Tharindu and Tonner, Andrea and Eckler, Petya (2022) Social media influencers as human brands : insights from an analysis of a mega-influencer follower-generated hashtag network on Instagram. In: Academy of Marketing Conference, 2022-07-05 - 2022-07-07, University of Huddersfield.

Rathnayake, Dilan and Tonner, Andrea and Eckler, Petya (2022) Assembling tribes on Instagram : analysis of a mega-influencer follower-generated hashtag network. Advances in Consumer Research, 49. pp. 108-112. ISSN 0098-9258

Rathnayake, Dilan Tharindu (2021) Gen Y consumers' brand loyalty : a brand romance perspective. Marketing Intelligence and Planning, 39 (6). pp. 761-776. ISSN 0263-4503

Chathuranga, B.T.K. and Rathnayake, D.T. (2020) Religious orientation and alcohol purchase intention : an empirical investigation of Sri Lankan male consumers. Vidyodaya Journal of Management, 6 (2). pp. 53-72. ISSN 2448-9344

Colombage, V K and Rathnayake, D T (2020) Impact of fashion involvement and hedonic consumption on impulse buying tendency of Sri Lankan apparel consumers : the moderating effect of age and gender. NSBM Journal of Management, 6 (2). pp. 23-54. ISSN 2465-5643

Siriwardana, Sajith and Chaminda, J W Dushan and Rathnayake, Dilan T (2019) What have they heard? Pre-visit image of Sri Lanka as a tourist destination. South Asian Journal of Management, 26 (2). pp. 181-205.

Rathnayake, Tharindu and Rathnayake, Dilan (2018) Facebook usage of Sri Lankan consumers : consumption perspective of social media. Arts and Social Sciences Journal, 9 (4). ISSN 2151-6200

Rathnayake, Tharindu Hasantha and Rathnayake, Dilan Tharindu (2017) Social media usage of Sri Lankan consumers : compulsive consumption perspective. In: 15th Annual Academic Sessions of OUSL, 2017-11-16 - 2017-11-17.