Facebook usage of Sri Lankan consumers : consumption perspective of social media
Rathnayake, Tharindu and Rathnayake, Dilan (2018) Facebook usage of Sri Lankan consumers : consumption perspective of social media. Arts and Social Sciences Journal, 9 (4). ISSN 2151-6200
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Abstract
Social media has become pervasive, impacting the social and cultural fabric of our society and changing the nature of social relationships. Facebook, being the second most visited website in the world and No: 01 in Sri Lanka, could be identified as a special kind of addiction today where an average user browses Facebook at least for 30 minutes a day from computers or smart devices and gets exposed to diverse content on Facebook as a habit. Marlatt, Baer, Donovan, and Kivlahan, defined addictive behavior as “a repetitive habit pattern that increases the risk of disease and/or associated personal and social problems” or “the behavior continues to occur despite volitional attempts to abstain or moderate use”. Compulsive, excessive, impulsive, uncontrolled, and indulgent were also listed instead of the term “addictive”. In this study, the researcher has attempted to investigate the relationship of compulsive consumption behavior on Facebook has with the demographic factors of individuals.
Creators(s): |
Rathnayake, Tharindu and Rathnayake, Dilan ![]() | Item type: | Article |
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ID code: | 71160 |
Keywords: | social media, addictive behaviour, facebook, social marketing, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 23 Jan 2020 09:57 |
Last modified: | 21 Jan 2021 11:36 |
URI: | https://strathprints.strath.ac.uk/id/eprint/71160 |
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