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Number of items: 2.
2019
Karam, Esraa and Alexander, Matthew and Kumar, V (2019) Customer Engagement Marketing (CEM) framework : a strategic perspective. In: 16th International Research Symposium on Advancing Service Research and Practice (2019), 2019-06-10 - 2019-06-13.
2018
Karam, Esraa and Alexander, Matthew (2018) Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation. In: 10th SERVSIG Conference, 2018-06-14 - 2018-06-16, IESEG School of Management.
This list was generated on Sat Dec 7 08:12:11 2019 GMT.