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Open Access research that power business decision making...

Strathprints makes available scholarly Open Access research by the Department of Management Science. This includes research that seeks to develop theory, solution methods and algorithms for confronting solving optimisation and predictive analytics problems arising from real-world situations, such as those arising in manufacturing, logistics, health and energy.

Management Science also explores the application of management science within healthcare organisations, the deployment of data analytics in the creation of risk-based decision support systems, and supply chain risk management.

Explore research outputs by Management Science -- or explore all of Strathclyde's Open Access research...

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Jump to: 2019 | 2018
Number of items: 3.

2019

Shaphali, Gupta and Kumar, V. and Karam, Esraa (2019) New-age technologies-driven social innovation : what, how, where, and why? Industrial Marketing Management. ISSN 0019-8501

Karam, Esraa and Alexander, Matthew and Kumar, V. (2019) Customer Engagement Marketing (CEM) framework : a strategic perspective. In: 16th International Research Symposium on Advancing Service Research and Practice (2019), 2019-06-10 - 2019-06-13.

2018

Karam, Esraa and Alexander, Matthew (2018) Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation. In: 10th SERVSIG Conference, 2018-06-14 - 2018-06-16, IESEG School of Management.

This list was generated on Mon Aug 2 11:04:00 2021 BST.