New-age technologies-driven social innovation : what, how, where, and why?

Shaphali, Gupta and Kumar, V. and Karam, Esraa (2019) New-age technologies-driven social innovation : what, how, where, and why? Industrial Marketing Management. ISSN 0019-8501 (https://doi.org/10.1016/j.indmarman.2019.09.009)

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Abstract

Social innovation (SI) offers a sustainable solution to prevalent social issues/problems and is typically developed and deployed by a varied set of people from the society adopting a top-down and/or bottom-up approach. The disruption of new-age technologies (NATs) is immensely impacting the space of SIs, providing a resource-efficient solution, and bringing multiple outcome benefits. In this study, we discuss the SIs driven by new-age technologies and attempt to address a few critical questions around such SIs to better understand the construct, such as – What is SI? How are NATs playing a role in providing an innovative offering for the social good? Where does it take place in society? How can SI be deployed in society to reach out to the populace? and, Why SI is required for society? By employing the triangulation approach, we provide a comprehensive framework recognizing the different contexts under which SI takes place in society, explaining the possible outcomes and suggesting the boundary conditions. We then provide the generalized propositions on the proposed relationship in the SI framework. Further, this study identifies directions for future research and provides implications for firms, policymakers, and social entrepreneurs.

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