Why colour matters: the importance of colour in corporate visual identity
Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management.
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Item type: Article ID code: 9368 Dates: DateEvent2008PublishedNotes: Also presented at European Marketing Academy Conference (EMAC), 2008 AHR - Are these title one and the same: http://dx.doi.org/10.1057/bm.2008.5 Keywords: colour, brand, logo, marketing, Marketing. Distribution of products, Strategy and Management, Marketing Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 31 Mar 2010 11:04 Last modified: 18 Jan 2023 08:43 URI: https://strathprints.strath.ac.uk/id/eprint/9368
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