Why colour matters: the importance of colour in corporate visual identity

Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management.

Abstract

To be ascertained.

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  Item type:	Article
  ID code:	9368
  Dates:	Date Event 2008 Published
  Notes:	Also presented at European Marketing Academy Conference (EMAC), 2008 AHR - Are these title one and the same: http://dx.doi.org/10.1057/bm.2008.5
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	31 Mar 2010 11:04
  Last modified:	11 Nov 2024 09:02
  URI:	https://strathprints.strath.ac.uk/id/eprint/9368