The teaching and learning of relationship marketing

Harker, M.J. and Bennan, R. and Ward, J. and Fierro, J. (2007) The teaching and learning of relationship marketing. In: 36th EMAC Annual Conference 2007, 2007-05-22 - 2007-05-25, Reykjavik University.

Abstract

This paper examines the teaching and learning of relationship marketing.

ORCID iDs

Harker, M.J. ORCID: https://orcid.org/0000-0002-5707-3775

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9157
  Dates:	Date Event 2007 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	16 Mar 2010 10:05
  Last modified:	11 Nov 2024 16:19
  URI:	https://strathprints.strath.ac.uk/id/eprint/9157