Resource integration, value creation and value destruction in collective consumption contexts

Bruce, Helen L. and Wilson, Hugh N. and Macdonald, Emma K. and Clarke, Beverly (2019) Resource integration, value creation and value destruction in collective consumption contexts. Journal of Business Research, 103. pp. 173-185. ISSN 0148-2963 (https://doi.org/10.1016/j.jbusres.2019.05.007)

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Abstract

How consumers coordinate to create value in collective consumption contexts is of wide interest. While resource integration provides a promising theoretical lens, research has not yet examined collective resource integration. This article explores resource integration around subscription television use, through systemic interviews within households. A resulting framework relates five resource types to six resource integration activities: resource assembly, resource mastery, resource optimization, usage event planning, real-time usage design, and resource reflection. These interwoven activities enrich the prior view of resource integration as combining and applying resources. Furthermore, whereas literature assumes resource integration to be an individual process, each activity is observed to be undertaken collectively as well. Whether resource integration results in value creation or destruction depends upon consumers' agency over shared resources, their individual and collective mastery of those resources, resources' integrable quality, and the quality of collaboration between resource-integrating consumers. A new definition of resource integration is derived.

ORCID iDs

Bruce, Helen L., Wilson, Hugh N., Macdonald, Emma K. ORCID logoORCID: https://orcid.org/0000-0002-9139-5030 and Clarke, Beverly;
  • Item type:Article
    ID code:86314
    Dates:
    Date
    Event
    1 October 2019
    Published
    27 June 2019
    Published Online
    6 May 2019
    Accepted
    9 July 2018
    Submitted
    Notes:Funding Information: This work was supported by the Economic and Social Research Council through their provision of the corresponding author's PhD Studentship [grant number ES/H029796/1 ]. We are also grateful to the team at Mesh Experience (London) for their help in gaining access to study participants. Publisher Copyright: © 2019 The Authors Helen L. Bruce, Hugh N. Wilson, Emma K. Macdonald, Beverly Clarke, Resource integration, value creation and value destruction in collective consumption contexts, Journal of Business Research, Volume 103, 2019, Pages 173-185, https://doi.org/10.1016/j.jbusres.2019.05.007
    Subjects:Social Sciences > Commerce > Marketing. Distribution of products
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:27 Jul 2023 12:27
    Last modified:11 Nov 2024 14:01
    Related URLs:
    URI:https://strathprints.strath.ac.uk/id/eprint/86314
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