The role of perceived risk and device type in online crowdfunding decisions

Chung, Sorim and Karampela, Maria (2021) The role of perceived risk and device type in online crowdfunding decisions. In: 2021 Association for Consumer Research conference, 2021-10-28 - 2021-10-31.

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Abstract

We investigate the impact of investors' device type on online crowdfunding decisions. The findings demonstrate that investors on a PC (vs. smartphone) perceive higher risk in their investment, which then lowers their willingness to invest, and this negative indirect effect is stronger in temporally-distant or socially-distant conditions.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	77331
  Dates:	Date Event 31 October 2021 Published 21 June 2021 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	10 Aug 2021 09:03
  Last modified:	11 Apr 2024 03:12
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/77331